Mark Lund’s new agency Now wins Waitrose – but why is it moving?
A week or so ago former DLKW founder and latterly COI head Mark Lund set up a new agency called Now with planner Kate Waters and creative John Townshend. Now Now (it gets worse) has won £25m Waitrose...
View ArticleFormer Kellogg’s marketing chief Kevin Brennan awards Quorn to start-up Quorum
Kevin Brennan, until recently the highly-respected marketing director at Kellogg’s UK, is now the CEO of Quorn Foods and he’s awarded his £6m ad budget to start-up agency Quorum, formed by veteran...
View ArticleMark Lund’s new agency Now may become Then as Waitrose shifts £25m account to...
Poor Mark Lund, formerly of DLKW, has taken a few heavy hits recently including the decimation by the coalition government of his former fiefdom the COI. But his new agency Now has just been hit by a...
View ArticleCreative Ken Hoggins follows Waitrose into BBH – or is it the other way round?
Upmarket grocer Waitrose may be arguably Britain’s most successful retailer at the moment but it’s made a right hash of its advertising arrangements recently, first departing MCBD/Dare to follow...
View ArticleBBH sets seal on storming close to 2011 with £36m Virgin Media win
It’s the time of the year when hacks and others start musing about agency of the year gongs and, in the UK at least, it seems pretty obvious that the winner is going to be Bartle Bogle Hegarty. It has...
View ArticleJWT banks its Jeremy Carr dividend as Premier Foods switches from Dare and 101
What a difference an in-demand creative makes. Jeremy Carr (pictured), who joined JWT as a creative director last summer from Dare, has produced the goods for his new agency with the award of Premier...
View ArticleLondon agency Now finally finds a forward gear with £17m BT Business win
New London agency Now calls itself an “agency for the accelerated world” but in its early days the agency seemed to go into rapid reverse. The agency was formed by former COI boss Mark Lund last year,...
View ArticleBBH Refuge online video is a viral Modern Classic
Many years ago, Howard Gossage wrote: “people read what interests them- sometimes it’s an ad”. For a ‘modern classic’ this should be extended to see, watch, search for, hear, partake in and pass on....
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